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Daddy Yankee

Album Legendaddy in France

Multichannel marketing strategy
Localization of a global strategy for the French market

FOCUS ON

LEGENDADDY

ALBUM LAUNCHING

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Development and rollout of a cross-channel marketing campaign

  • OOH (DOOH + Street Marketing)

  • Radio campaigns (audio spots + contests)

  • Digital Ads (Tiktok + Instagram + YouTube + Spotify/Deezer)

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