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Luidji
Album Saison 00 and anniversary of the album Tristesse Business : Saison 1
Project management & marketing strategy
Superfans engagement & loyalty
Strategic thinking on merchandising
FOCUS ON
THE ANNIVERSARY EDITION OF TRISTESSE BUSINESS : SAISON 1
Painted vinyl edition celebrating the 5-year anniversary of the album, along with the launch of a new merch drop.
Exclusive communication with superfans via Luidji's newsletter & Discord.
Vinyl sold out before the release.
ALBUM RELEASE: SAISON 00
Teaser revealed at the end of Luidji's concert to announce the new album, with a countdown directing fans to the store for exclusive pre-orders.
Subway poster campaign at the album release + DOOH in Paris.
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